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a tumblog by lisa mongillo

“If we build too much, we destroy.”

Ads created by McCann Worldgroup - Bangkok, Thailand.


Left Brain / Right Brain Ads for Mercedes-Benz, created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Isra


A new execution from Publicis Montreal, in honor of Steve Jobs
Gap ad featuring Amy Poehler & Will Arnett. [They should just run these every winter.]
In a world supersaturated with mediocre, annoying and unattractive advertising, Nike’s print and digital media has always stood out for its brilliantly simple yet poignant messages. The company’s new “chosen” campaign is no exception. The eye-catching TV spots feature action sports athletes at their finest. These skaters, surfers, bikers & boarders provide a refreshing change of pace from the usual fare of foot/base/basketball stars. The campaign’s accompanying “chosen crew video contest” taps into a core component of the action sports lifestyle - the desire to push your sport to new levels, physically and creatively, all while having a good time with your crew. Great advertising uses just the right spark to drive a brand to where it wants to go. So, will this campaign drive Nike to new heights as an action sports outfitter? Only time will tell - but I wouldn’t bet against it.  Nike: The Chosen Crew Video Contest (check out the ad & the contest here)